Summit Overview

Hear from the brightest and most innovative minds to help ensure that your ministry is on the cutting-edge in technology.

Meets during Workshop periods. Attend two general sessions and choose from three sessions in each of the other four time periods.

All Workshops are Group Live and worth 1.5 credits.


Jolt: Get the Jump on a World That's Constantly Changing

Jolt is Phil Cooke's newest book. We will explore how leaders can navigate a world of disruptive change. As Cooke says in Jolt: "We don't have to trade our freedom for connectivity, our values for financial success, or our devotion to God for our commitment to technology. Perhaps more important, we can actually embrace this radical disruption and make it work for us. A "Jolt" is a shock, a disturbance, an abrupt change. It shakes things up and realigns our thinking. Like the Reset button on a computer, it cleans out the clutter that was slowing us down and allows us to start fresh." After attending this session you will be able to 1) Recognize factors creating a disruptive world for leaders today, 2) Implement key changes in your life and work that help you to succeed in these changing times and 3) Tap into a new reservoir of creativity.

Phil Cooke, Writer, Producer, Founder, Cooke Pictures, Founding Partner, TWC Films, Burbank, CA

Field of Study: Specialized Knowledge & Applications, Basic, no prerequisite.
Wednesday, April 11 | 8:00 a.m. - 9:30 a.m.

Information Technology: What's Hot & What's Not

Our panel will share their thoughts and respond to your questions. We'll review the good, and not so good, trends in Ministry Information Technology. This panel brings a wealth of insight into the leading-edge IT trends affecting ministries today. Come with your best ministry IT questions and be prepared to walk away with the answers! After completing this session you will be able to: 1) Discern the leading trends in IT for ministries today, 2) Make informed purchasing decisions to fill your ministry's IT needs, and 3) Identify which IT systems and products you need to replace or update to stay on the leading-edge of impact.

Expert panel

Field of Study: Computer Science, Intermediate, Prerequisite: Participant must be a member of leadership team.
Wednesday, April 11 | 1:00 p.m. - 2:30 p.m.

Using Digital Technologies for Education and Discipleship

As digital technologies become more and more a part of how ministries fulfill their mission, they are beginning to look to these tools for education and discipleship purposes. But moving these functions online is not as simple as flipping a switch! Using examples from his own online teaching experiences, Dr. Bourgeois will demonstrate methods for engaging learners' online and using digital tools to develop spiritual growth. After attending this session you will be able to: 1) Move offline educational content online, 2) Apply methods for developing engaging educational content online, and 3) Apply methods for encouraging spiritual growth online.

Dr. David T. Bourgeois, Director of Innovation and Associate Professor of Information Systems, Crowell School of Business, Biola University.

Field of Study: Computer Science, Basic, no prerequisite
Wednesday, April 11 | 1:00 p.m. - 2:30 p.m.

How to Maximize Your Email Campaigns

Get everything you can out of your email interactions with your constituents. Email is an extension of the relationship between your organization and your donors. Better technique equals better results, poor technique equals inferior results. This session will show you what you should be doing in your emails and how little changes can add up to a big impact in the success of your campaigns. After attending this session you will be able to: 1) Create emails that get clicked and design landing pages that generate a response, 2) Determine how to eliminate friction in your organizational donation process, and 3) Improve your email marketing's call to action.

Brad Davies, Director of Web Services + Strategic Partners, Dunham & Company

Field of Study: Communications, Basic, no prerequisite
Wednesday, April 11 | 1:00 p.m. - 2:30 p.m.

Social Media How To's For Beginners to Experts

Learn how to establish a social media strategy that utilizes the best practices and methods available, connects with the goals of your organization, and matches the resources you have on hand. This seminar will explore not only the key principles of using social media effectively but also include specific tactics that you can implement right away. Learn how to communicate effectively with both constituents/donors and those whom you are seeking to serve. After attending this session you will be able to: 1) Implement practical action steps for beginner, intermediate, and advanced social media practitioners, 2) Understand online communication principles driven by the most recent data and best practices, and 3) Gain greater confidence to lead the social media efforts of your nonprofit.

Brian Barela, Director of New Media, Campus Crusade for Christ, and Chris Giovagnoni, Social Media Manager, Compassion International

Field of Study: Communications, Basic, No prerequisite
Wednesday, April 11 | 4:00 p.m. - 5:30 p.m.

Best Practices for Online Giving and Payment Processing

This interactive presentation will cover the best practices of accepting online donations, the payment processes involved, and how to effectively and safely collect payment information. There will be an emphasis on security, including information on the increasing number of security breaches in the industry and the nonprofit/ministry sector. After attending this session attendees will be able to: 1) Communicate the basics of online giving and payment processing/merchant services, 2) Determine which steps need to be taken to meet Payment Card Industry (PCI) Compliance and requirements and keep sensitive data secure, including the ability to identify potential threats, and 3) Respond to a security breach, addressing costs associated with the breach, and recuperating from a breach (information will be based on case study of an actual breach).

Foster Chase, CEO. MinistryLINQ

Field of Study: Computer Science, Basic, no prerequisite
Wednesday, April 11 | 4:00 p.m. - 5:30 p.m.

Content Strategy Roadmap for Large Websites

Roadmaps exist to get you somewhere. If the destination of your Web ministry is satisfied and loyal visitors, then your content is the vehicle that moves them. Successful websites seamlessly blend content strategy, information architecture, and search engine optimization (SEO). Learn how to fit these puzzle pieces together with ease. After attending this session you will be able to: 1) Apply tried and tested tools for developing and maintaining all content, 2) Get buy-in from upper management on a solid content strategy, and 3) Create a system for continually improving your Web content.

Chad Williams, CEO, 5Q Communications

Field of Study: Computer Science, Basic, no prerequisite
Wednesday, April 11 | 4:00 p.m. - 5:30 p.m.

CIO & IT Roundtable: Today’s Top Technology Topics!

You won't want to miss this groundbreaking CIO & IT Roundtable community building session. During this session you will hear from innovative Internet and Technology experts, ministry Chief Information Officers, and other ministry leaders who will discuss today's most critical online and tech ministry topics. This session provides ministry IT leaders a place to network with peers, learn about new technologies, find out about new solutions, and get advice from others. After completing this course you will be able to: 1) Discern the most pressing Internet and technology issues facing your ministry, 2) Draw upon the expertise of a network of outstanding ministry CIO's, and 3) Develop strategies that put your ministry ahead of the exponential technological change curve.

Moderators: Jim Finwick, CIO, Compassion International and Drew Goodmanson, CEO, Monk Development

Field of Study: Computer Science, Intermediate, Prerequisite: Participant must be a member of leadership team
Thursday, April 12 | 8:00 a.m. - 9:30 a.m.

Build the Right Ministry Web Strategy

How do you identify and execute Web strategies that are appropriate for your ministry? As a leader learn how to rally your team and Web engagement around a clear vision. Gain insights on building an online strategy for your ministry that you can execute and experience positive results to impact your ministry. Hear from other organizations successes and the challenges they faced in building a Web strategy. After completing this course you will be able to: 1) Build an effective and an appropriate online ministry plan, 2) Lead your team through building a Web strategy, and 3) Better steward your resources online.

Drew Goodmanson, CEO, Monk Development

Field of Study: Computer Science, Basic, no prerequisite
Thursday, April 12 | 2:00 p.m. - 3:30 p.m.

Your Ministry Needs Web and Mobile apps

Web and Mobile apps are your biggest cheerleaders in a world that is moving online in unprecedented numbers. This talk will cover the process of developing, building or buying your way into the online population with the best quality apps. When you leave this talk, you'll know where and how to start your Web and Mobile app strategy. Topics will cover: "What is a Web app?", "Do I build or buy?", "Where do I find qualified people?", "If I have a Web app, do I need a mobile app?" After attending this session you will be able to: 1) Decide whether it is better to build or buy a Web app, 2) Recognize where to find great developers, and 3) Understand how a Web and mobile app works.

Etienne de Bruin, CTO, Monk Development

Field of Study: Computer Science, Basic, no prerequisite
Thursday, April 12 | 2:00 p.m. - 3:30 p.m.

Launching a Mobile Revolution for Your Ministry

Is your ministry mobile? This session will discuss what you need to consider as you move from a Web to a mobile strategy. We will explore tips and traps, and how to develop an integrated strategy to successfully connect with mobile users. Don't get left behind in the Mobile Revolution! After attending this session you will be able to: 1) Develop an effective long-term communications plan, 2) Launch a mobile campaign for their ministry and 3) Utilize mobile marketing to grow donations.

Ron Weber, COO, Trinet Internet Solutions

Field of Study: Marketing, Basic, no prerequisite
Thursday, April 12 | 2:00 p.m. - 3:30 p.m.

How to Stop Wasting Your Time with Social Media

Go beyond what people are doing to what is driving real ministry impact for churches and ministries in their use of Facebook, Twitter and other social Web tactics and strategies. You will be presented with a follow-up research project to last year's Excellence in Online Ministry research gathered from over 100 ministries. This year the research focuses specifically on ministry effectiveness in social media. After attending this session you will be able to: 1) Effectively engage your community online in practical, real-world ways, 2) Create a social media content calendar, and 3) Build a lasting and effective online community.

Justin Wise, Social Media Director, Monk Development

Field of Study: Marketing, Basic, no prerequisite
Thursday, April 12 | 4:00 p.m. - 5:30 p.m.

Cloud Computing: What it means to your ministry!

This workshop is a management level look at cloud computing: what it is, and how it can advance your ministry. We will examine this latest paradigm shift in technology and how it will impact strategic planning and flat world technology tools. After attending this session, you will be able to: 1) Categorize vendor resources into practical categories, 2) Analyze your current staff resources and needs with this cloud computing shift in mind, and 3) Apply the tools and resources acquired in this workshop to make strategic decisions on ministry technology in the immediate future.

Brian Sallee, Director, Fiscient

Field of Study: Computer Science, Basic, no prerequisite
Thursday, April 12 | 4:00 p.m. - 5:30 p.m.

Making Management Decisions About Web Marketing

How do you decide which Web initiatives to pursue? Which Web initiatives are "too" cutting edge or just the latest trend? In this session we will address how to go about sifting, then deciding which Web initiatives are right for your organization. With the ever-changing nature of the Web, it is important to know how to prioritize investment into Web initiatives, and which should wait for further exploration before pursuing. After attending this session you will be able to: 1) Identify and decide which Web initiatives to pursue, 2) Prioritize your Web marketing efforts, and 3) Determine which measurement mechanisms will make your Web ministry most effective.

John Carley, CEO, Trinet Internet Solutions

Field of Study: Marketing, Basic, no prerequisite
Thursday, April 12 | 4:00 p.m. - 5:30 p.m.
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